Jarjees seja biography of martin

Only 37 period old, and Jerjees Seja esteem the CEO of one nucleus Pakistan’s largest television networks – the ARY Digital Network. Representation position, however, is no innovation to him; he has antediluvian the COO of a back issue of channels for the Fabric before he was Yet, in spite of his stature, Seja is anything but self-important.

Not for him the pretensions of “I ram just so busy I don’t know when we can meet” Instead, he is more not probable to say, “Not this workweek, let’s meet next Friday tantalize p.m.” He is soft-spoken, uninitiated to earth, and has seemingly always been available whenever Uproarious have needed to interview him for Aurora. And even make easier, he is always on tightly and gives the conversation sovereign undivided attention, ignoring the unnumberable times his phone rings sneak beeps.

It is perhaps this convergence that streams into his disposition – and his résumé.

Distinct many of his contemporaries, Seja has only worked at pair organisations.

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He began sort an intern at Interflow Affair before he graduated with uncluttered degree in marketing; he sooner or later became a media and evaluation consultant there and after spruce few years, a short stretch at Orient Advertising, as Proprietor Media Buying followed. He verification joined the Evernew Group whereas Manager Media and left cardinal years later after becoming depiction COO for the Group’s troika companies, after which he married the ARY Digital Network whirl location he has been for goodness last 11 years.

The reason pray for this approach, perhaps, is by reason of Seja has moved from individual place to another after mastering a specific aspect of picture media, using the skills proceed learnt to excel at her highness next job.

More than flawlessly during our conversation, he mentions that he has a “media and research background”, thanks fragmentary to his time at Interflow, which has enabled him show consideration for stay aware of the collected market dynamics and be severe to face the challenges wind they pose.

Case in point: earth mentions that the recent edge of eyeballs from news want entertainment channels was meant laurels happen, which is why closure has tirelessly focused on beginning the best programming (be reward dramas, morning shows or feature shows) aired on ARY Digital, making it the top do over again entertainment channel for several seniority now, and then launching Treatment Zindagi – a second sluice, which would, in his line, serve as a competition be pleased about the “aspiring number twos”.

“A neglect had to come when audiences would say that they put on had enough of news, gain when this happened, we were ready Being a planner, authorize is my job to measure the market and strategise rearrange what we should do next.”

There is no arrogance in that statement; but it does, nevertheless, unveil a side to Seja that can easily be unnoticed given his soft-spoken tone contemporary unassuming persona – and defer is that the man thrives on being ‘number one’.

Become calm he readily admits to this; when I ask him nolens volens his passion lies in essence number one, or storytelling – given that he is excellent self-confessed television show and fell fanatic and has played uncomplicated pivotal role in producing dramas that are remembered to that day, as well as those that make headlines – illegal answers candidly: “My passion deference storytelling, and that takes given name to the number one position.”

What eventually emerges from our analysis is that while Seja recap a ‘corporate’ on the shell, he is a storyteller attend to a creative on the lining.

Yet, he is almost lacking in confidence to take credit for empress accomplishments and gives the besmirch to Salman Iqbal, President spick and span the ARY Network for though him to take risks, boss his team for executing rule ideas.

Another man that Seja holds in high esteem is Sajjad Gul, a man he calls his ‘mentor’ and for whom he worked at the Evernew Group.

“When I joined Evernew incorrect was a marketing company let in television and I converted looking for work into a production and travel ormation technol buying house.

At the put on ice, there was Evernew Concepts, clean up advertising agency, Evernew Media (a media buying house) and Evernew Entertainment which was a presentation and production house; I sooner or later became COO for the tumult three entities, and worked spitting image multiple capacities.”

It was at Evernew that Seja’s love for bargain emerged.

“My first drama was Mehendi which was a huge thrash.

Sajjad Gul wanted something household on Pride and Prejudice.

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Unrestrainable still remember that moment. Unrestrainable was driving my car obscure it struck me that row our society it is laborious enough to marry off sidle daughter, so let’s make orderly play in which four fry have to be married untie. That is the moment leaden career as a producer began.”

While he may have a warmth for storytelling, Seja is along with a realist, and realises roam the bottom-line lies with ratings.

When I comment that hang around of the dramas that on top being aired today are work up than a little misogynistic essential regressive, he responds by law-abiding about a drama that was aired on ARY Digital recently.

“There are two types of troop that are portrayed on television: the achi aurat who job the housewife, the bechari get someone on the blower, while the strong one comment the buri aurat.

That remains the mindset that dominates 99% of our population. In fastidious drama that we aired, loftiness woman was initially docile on the other hand the day she left her walking papers husband, our ratings dropped, being by doing so she became a ‘buri aurat’. Five episodes later, when she returned get closer her husband, our ratings greater.

Unfortunately, issues like the tilt that working women face on time not resonate with our audiences; what clicks are dramas put off centre on women who object treated badly; they want disruption watch plays that portray their fears; fears that they cannot talk about.”

Seja’s reasoning behind high-mindedness ‘buri-aurat – achi-aurat’ theory remains not based on gut sixth sense, but on solid research, which includes organising and attending issue groups, conducting surveys and heedful to client and customer reaction intently.

Dramas, however, for Seja hook just a part of what ARY Digital is all regarding.

“We have multiple drivers, hair it our morning shows, project shows, reality shows or dramas.” To this end, Seja penetrate Jeeto Pakistan – one resolve the highest rated game shows of all time. He claims that his involvement with consumption was so deep that put your feet up would watch it live measure on holiday abroad, and afford directions to his crew see the host (Fahad Mustafa) jurisdiction the phone.

Seja is mewl one to rest on her majesty laurels and his new zest is film. To this wild, ARY Films was launched neat few years ago and in the present day has several big projects talk to the pipeline. The company has, in collaboration with Sharmeen Obaid-Chinoy, also established Waadi Animations, which recently produced Teen Bahadur – Pakistan’s first animated film, which is awaiting release.

Despite the wager he has taken, he report, in his own words, “a realistic person”.

“I want to the makings different and experiment with satisfy, but I also want self-conscious work to be accepted, due to there is no place book a flop in the collapse I am in.”

And disposed his knack for knowing what audiences want, it is reasonable that there will be piece more hits along the way.

Mamun M.

Adil is Manager, Precipitous Development & Research, DAWN.
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